If you don’t recognize the importance of storytelling in your videos or your presentations by now…oh boy you are missing out on a huge opportunity! Storytelling is a KEY driver into the success of your message being absorbed by the audience.
Check out the quote below if you don’t believe me:
“The ability to articulate your story or that of your company is crucial to almost every phase of enterprise management. It works all along the business food chain. A great salesperson knows how to tell a story in which the product is the hero. A successful line manager can rally the team to extraordinary efforts through a story that shows how short-term sacrifice leads to long-term success. An effective CEO uses an emotional narrative about the company’s mission to attract investors and partners, to set lofty goals, and to inspire employees. Sometimes a well-crafted story can even transform a seemingly hopeless situation into an unexpected triumph.” Peter Guber, author, American film producer & executive and Chairman and CEO of Mandalay Entertainment, from HR Magazine September (2008),
NOW are you ready to incorporate storytelling into your presentations and meetings? GREAT! Here’s an easy tip you can start to use right away.
You need to structure your sentences in a way that will make the most impact on the brains of your audience. The way to do that is with simple sentences. Did you know that statistically speaking, emails written at a third grade level get the most response, and as your rise above that level the response rate decreases? Why is that? It’s because our brains latch on to simplicity especially in an over-crowded-information-heavy world.
Simplicity is super important for storytelling because it allows for our brains to easily create visual imagery when you’re speaking. We start to imagine what you’re saying and create immediate mental images. What’s really cool is that our recall memory is strongly tied to these mental images. The more we can imagine, the better we can recall what you’ve said. So when you speak, speak in simple sentences.
For example, it’s much simpler to imagine “The chef carried the pie,” as opposed to “The pie was carried by the chef.” The second version takes us a second to put the image together because our active subject came later in the sentence. Make all of your sentences simple and active. Make your subject the one that is at the forefront of the action. That way our brains can move from one active image to another to another until we’ve created a mini movie in our heads of your story. We want to be able to see the character in the story moving along in our heads easily from one moment to the next. Then, as we recall your story, we can easily share it with others!
Tie your message, your experience, your profound life moment into a story that we can relate to and share. That way your message spreads quickly and you get the most bang for your speaking buck. Go through your sentences in your stories and in your presentations and see where you can simplify. See which sentences create clear mental pictures for you and which ones are clunky and clean that shit up!!
YOU GOT THIS!
Tune in next week for tip #2 🙂