If you don’t recognize the importance of storytelling in your videos or your presentations by now…oh boy you are missing out on a huge opportunity! Storytelling is a KEY driver into the success of your message being absorbed by the audience.
Check out the quote below if you don’t believe me:
“The ability to articulate your story or that of your company is crucial to almost every phase of enterprise management. It works all along the business food chain. A great salesperson knows how to tell a story in which the product is the hero. A successful line manager can rally the team to extraordinary efforts through a story that shows how short-term sacrifice leads to long-term success. An effective CEO uses an emotional narrative about the company’s mission to attract investors and partners, to set lofty goals, and to inspire employees. Sometimes a well-crafted story can even transform a seemingly hopeless situation into an unexpected triumph.” Peter Guber, author, American film producer & executive and Chairman and CEO of Mandalay Entertainment, from HR Magazine September (2008),
NOW are you ready to incorporate storytelling into your presentations and meetings? GREAT! Here’s an easy tip you can start to use right away.
In order to create drama you need to start your story off in a way that seems as though everything is going fine and then BAM! THE CRAZIEST THING HAPPENED! This simple trick will keep your audience at the edge of their seat and wanting to hear what happened next. We love hearing about superlative moments in one’s life because it’s out of the ordinary and when you only have 30-minutes to hold an audience’s attention, you have to be extraordinary! Superlatives are a great trick to achieve this. Check out the video above for more detail.